Summary:

I build content engines that scale and craft narratives that stick. I’ve grown audiences in web3’s most volatile markets by pairing strategy with iteration, turning complex ideas into engaging stories. I thrive where vision is clear, and the work matters.

Experience:

Rarible (NFT Marketplace & Infrastructure Company)2024–Present

Content Marketing Manager

• Build and lead the content engine (blog, socials, email, partner marketing, video, PR) across B2C, B2B, and devrel; defined brand voice and narrative.
  

• Grow blog traffic +140% YoY and expand the newsletter list +23.7% while the NFT market contracts.
  

• Shipped 150+ pieces in 12 months; institute messaging architecture, editorial calendars, and repeatable campaign ops.
  

• Coordinate and promote RARI Foundation initiatives such as the DAO-governed Creator Fund.
  

Nashpoint (DeFi Protocol) 2025–Present

Advisor, Content & Brand

• Define brand voice, narrative, and GTM strategy, establishing market positioning in the pre-token stage.
  

• Create technical and investor-facing content (blogs, boilerplates, explainers) that simplifies complex DeFi concepts.
  
  

• Build style guide, messaging architecture, and distribution strategies to scale reach across developer and investor audiences.
  

Freelance Content Writer: 2021–2024

• Produced long-form editorial, campaign copy, and educational articles for clients including The Collector and The Art Story, reaching audiences in the millions.
  

• Delivered end-to-end content strategies and campaigns for clients across media, lifestyle, and culture sectors, spanning blogs, email, and social.

Skills & Tools

Experience producing technical content • Twitter/X • Linkedin • Ghost • Beehiiv • Contentful • HubSpot • SEO & Analytics: Google Analytics, Metabase, Amplitude, native social insights •

Education

MA, Art and Writing – National College of Art and Design, 2023.

BA, Art History and English – University College Cork, 2022.