Summary:

I build content engines that scale and craft narratives that stick. I’ve grown audiences in web3’s most volatile markets by pairing sharp strategy with relentless iteration, turning complex ideas into brand-defining stories. I thrive where vision is clear, stakes are high, and the work matters.

Experience:

Rarible (NFT Marketplace & Infrastructure Company)

Content Marketing Manager: 2024–Present

• Built and led the content engine (blog, email, partner marketing, socials, video,PR) across B2C, B2B, and devrel; defined brand voice and narrative
  
  

• Grew blog traffic +140% YoY and expanded the newsletter list +23.7% while the NFT market contracted.
  
  

• Shipped 150+ pieces in 12 months; instituted messaging architecture, editorial calendars, and repeatable campaign ops.
  

Nashpoint (DeFi Protocol)

Advisor, Content & Brand: 2025–Present

• Define brand voice, narrative, and GTM strategy, establishing market positioning in the pre-token stage.
  
  

• Create technical and investor-facing content (blogs, boilerplates, explainers) that simplifies complex DeFi concepts.
  
  

• Build style guide, messaging architecture, and distribution strategies to scale reach across developer and investor audiences.
  

Skills & Tools

Experience producing technical content • SEO & Analytics (Google Analytics, native social insights) • Ghost • Beehiiv • HubSpot • Twitter/X • 

Education

MA, Art and Writing – National College of Art and Design, 2023.

BA, Art History and English – University College Cork, 2022.